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2020 Updates
Featured Snippet De-duping — January 22, 2020
ConfirmedGoogle announced that URLs in Featured Snippets would no longer be appearing as traditional organic results, in line with Google's philosophy that a Featured Snippet is a promoted organic result. This had significant implications for rank-tracking and organic CTR.
January 2020 Core Update — January 13, 2020
ConfirmedGoogle rolled another core update, with MozCast showing heavy flux across three days and a high temperature of 97°F, in line with the previous three core updates (but smaller than the August 2018 "Medic" core update).
2019 Updates
International BERT Roll-out — December 9, 2019
ConfirmedGoogle confirmed that the BERT natural language processing algorithm was rolling out internationally, in 70 languages. This announcement came after speculation from the SEO community, and the exact timing of the roll-out is unclear.
BERT Update — October 22, 2019
ConfirmedGoogle upgraded their algorithm and underlying hardware to support the BERT natural language processing (NLP) model. BERT helps Google better interpret natural language searches and understand context.
Unnamed Update — October 2, 2019
UnconfirmedSERP trackers registered multiple days of ranking flux, with MozCast showing early signs on October 2 and peaking at 98°F on October 4. Google did not confirm an update, and no details were forthcoming.
September 2019 Core Update — September 24, 2019
ConfirmedGoogle rolled out another core update. The update measured at 97°F on MozCast (fairly high, but not historically high) and seemed to impact sites affected by previous core updates. Google did not provide many details.
"Maverick" Update — July 12, 2019
UnconfirmedRanking trackers and webmaster chatter registered a week of heavy flux (MozCast peaked at 95°F on July 16) that was later dubbed the "Maverick" update by the search community. Google did not confirm an update, and details were limited.
Site Diversity Update — June 6, 2019
ConfirmedGoogle pre-announced a "site diversity" update, claiming it would improve situations where sites had more than two organic listings. Moz data showed that, while the update did marginally improve SERPs with 3-5 duplicate sites on page one, the impact was relatively small.
June 2019 Core Update — June 3, 2019
ConfirmedGoogle pre-announced a "core" update, but with limited details. Sites impacted in previous core updates seem to have been affected, in some cases, and some major UK publishers reported heavy losses. On average, the impact was smaller than the August "Medic" update, as measured by MozCast.
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